01
WEATHERSHIELD JACKET
IWOM introduced the first edition of the WeatherShield Jacket and began expanding the brand beyond its original hunting suit line.
EST. 2010 · STATE COLLEGE, PENNSYLVANIA
OUR STORY
BUILT FROM AN IDEA.
PROVEN OUTDOORS.
IWOM began with a simple goal: create outdoor gear that helps people stay outside longer when the weather says otherwise.
WHO WE ARE
DESIGNED FOR MORE TIME OUTSIDE
Launched in 2010 in State College, Pennsylvania, IWOM grew from an idea for a different kind of hunting suit into a family of purpose-built outdoor products.
From full-body cold-weather hunting protection to convertible jackets and fleece outerwear, the idea behind IWOM has remained remarkably simple: build practical gear that protects people from cold, wind and rain without unnecessarily limiting how they enjoy the outdoors.
WHERE IT STARTED
IT STARTED WITH A NAPKIN SKETCH.
Before there was an IWOM product line, there was an idea sketched by Dave Eisenhuth on a napkin.
The concept became the first IWOM hunting suit prototype. From there came the patent process, the formation of the IWOM partnership and the work required to turn a rough idea into something hunters could actually take into the field.
01
THE IDEA
A new full-body hunting concept begins with a simple sketch.
02
THE PROTOTYPE
The first IWOM hunting suit is developed and refined.
03
THE FOUNDATION
Patent work begins and IWOM officially takes shape as a company.
FROM PROTOTYPE TO PRODUCTION
The concept quickly moved from an idea on paper to real hunters willing to put money down for a suit that had not yet entered full production.
68
FIRST SHOW PREORDERS
The first outdoor hunting trade show generated 68 deposits for IWOM hunting suits.
+36
MORE IN MASSACHUSETTS
A second, shorter trade show added another 36 suit deposits.
4,000
FIRST PRODUCTION RUN
Following licensing approval from Realtree and Mossy Oak, IWOM moved forward with its first major hunting suit production run.
SEPT.
FIRST SUITS SHIPPED
Preordered IWOM hunting suits were shipped to the company's earliest customers.
THE EARLY YEARS
BUILDING IWOM IN THE FIELD
THE IDEA KEPT EVOLVING
What started with the hunting suit eventually expanded into new ways to stay protected outdoors.
02
CONVERTIBLE FLEECE HOODIE
The Convertible Fleece Hoodie brought the same adaptable thinking to softer, everyday cold-weather outerwear.
03
KICKSTARTER SUCCESS
A Kickstarter campaign for an updated WeatherShield Jacket exceeded its funding goal and helped support the next stage of the product's development.
04
HEATLOC EXTREME
IWOM introduced the first production run of HeatLoc Extreme hunting suits, continuing the evolution of the original full-body hunting concept.
BUILT TO EVOLVE
DIFFERENT PRODUCTS.
DIFFERENT PRODUCTS.
SAME PURPOSE.
Hunting suits, waterproof convertible jackets, fleece outerwear and adaptive designs may solve different problems, but they all come back to the same idea.
Make it easier for people to stay comfortable outside when weather would normally send them home.
BUILT WITH A PURPOSE
01
PRACTICAL BY DESIGN
IWOM products are designed around real problems faced by people spending long hours outdoors.
02
ADAPTABLE OUTDOOR GEAR
Versatility has been part of the brand from the beginning, whether changing how a product is worn or who it can help.
03
PENNSYLVANIA ROOTS
IWOM continues to operate from State College, Pennsylvania, serving hunters and outdoor customers.
PART OF THE IWOM JOURNEY
Trade shows, customers, product launches and plenty of miles on the road have all been part of the story.
THE PEOPLE BEHIND IWOM
A SMALL BRAND WITH A BIG IDEA
From product development and trade shows to customer service, fulfillment and the next generation of IWOM products, the story has always been shaped by the people behind the brand.
Today, IWOM continues that work from State College, Pennsylvania.
THE STORY CONTINUES
BUILT FOR THE ELEMENTS.
BUILT FOR THE ELEMENTS.
BUILT TO BE USED.
More than a decade after the first IWOM concept was sketched, the goal remains the same: create gear that helps people spend more time doing what they enjoy outside.