WE'RE IWOM OUTWEAR
YOUR ULTIMATE OUTDOOR ALLY FROM STATE COLLEGE, PENNSYLVANIA.
Launched in 2012, IWOM started with a vision to craft the finest outdoor wear for every adventure—from the wilderness to stadium stands.Our range includes everything from stealthy hunting suits to versatile jackets that adapt to the weather, ensuring you stay warm and protected whatever the forecast. At IWOM, freedom is key—the freedom to enjoy the great outdoors without being sidelined by the cold or rain. We're devoted to creating products that aren't just rugged but also embody a personal touch, enhancing your outdoor experiences.
IDEA FORMED -
DAVE EISENHUTH SKETCHES THE INITIAL CONCEPT FOR IWOM ON A NAPKIN.
FIRST PROTOTYPE CREATED:
THE FIRST PROTOTYPE OF THE IWOM HUNTING SUIT IS DEVELOPED.
PATENT APPLICATION:
THE PATENT APPLICATION PROCESS FOR THE IWOM HUNTING SUIT BEGINS.
PARTNERSHIP FORMED:
IWOM OFFICIALLY BEGINS AS A PARTNERSHIP, LAYING THE FOUNDATION FOR THE COMPANY.
FEBRUARY:
ATTENDED THE FIRST OUTDOOR HUNTING TRADE SHOW, SHOWCASED THE DEMO IWOM HUNTING SUIT. AND SECURED 68 $100 DEPOSIT FOR PREORDERS.
MARCH:
ATTENDED A SHORTER TRADE SHOW IN MASSACHUSETTS AND SECURED 36 ADDITIONAL $100 SUIT DEPOSIT
FIRST PRODUCTION RUN:
RECEIVED OFFICIALS LICENSE APPROVAL FROM REALTREE AND MOSSY OAK, LEADING TO THE FIRST PRODUCTION RUN OF 4000 HUNTING SUITS.
SEPTEMBER:
SHIPPED ALL PREORDERED IWOM HUNTING SUITS TO EARLY-STAGE ADOPTERS.
WEATHERSHIELD JACKET:
PRODUCED THE FIRST EDITION OF THE WEATHERSHIELD JACKET AND RECEIVED THE FIRST COLLEGIATE LICENSES FOR PENN STATE, PITTSBURGH, AND BOISE STORE.
FLEECE HOODIE:
INTRODUCED THE CONVERTIBLE FLEECE HOODIE VERSION.
KICKSTARTER SUCCESS:
THE KICKSTARTER CAMPAIGN FOR THE UPDATED WEATHERSHIELD JACKET EXCEEDS ITS GOAL, DEMONSTRATING STRONG MARKET DEMAND AND SUPPORT.
SURVIVED COVID 19:
IWOM THRIVED THROUGH PANDEMIC.
HEATLOC EXTREME HUNTING SUITS:
INTRODUCED THE FIRST PRODUCTION RUN OF HEATLOC EXTREME HUNTING SUITS.
AD AGENCY COLLABORATION:
CONTRACTED LEGACY DIGITAL TO ELEVATE THE IWOM BRAND, FOCUSING ON THE WEATHERSHIELD CONVERTIBLE JACKET AND FLEECE HOODIE LINES.
